The
Power of Habit,
Charles Duhigg (3.5)
Everyone
in the book club agreed that this book had some interesting examples and was
quite thought provoking with regards to habits we have or would like to have. A
few have already used the techniques to change a habit in themselves or guinea
pig family members (responsibly and positively, of course). The first section of the book discusses how a
habit is created in individuals and how it can be changed. The reader
automatically compares the habit cues and awards seen in the examples with
their own day-to-day life. The second section moves on to how businesses have
used information about habits to market products. After reading this section,
most of us now turn a very cynical eye on all advertisement – particularly something
that can be personalized, such as email coupons from the grocery store. The
third section describes how habits are linked to 2 specific episodes and their
impact on society: how Rosa Parks’ actions affected the civil rights movement,
and how the Saddleback church established a new type of mega-church. Most of us
felt that the book was stretching a tad at this point. The descriptions of the
events are interesting, but their link to habit felt forced.
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